So you want to get a master's degree in digital marketing online? Smart choice. The digital world keeps growing bigger every day. Companies everywhere need people who know how to reach customers on the internet. This has made digital marketing one of the hottest career fields right now.

But here's the thing - not all online digital marketing programs are worth your time or money. Some will give you real skills that employers want. Others will just take your money and leave you with outdated knowledge. How do you tell the difference? That's what this guide will help you figure out.

Why Digital Marketing Education Has Exploded

Digital marketing wasn't even a real job twenty years ago. Now it's everywhere. Every business needs someone who can run Facebook ads, write emails that people actually read, and figure out why their website isn't getting visitors.

This massive demand has created a gold rush in education. Universities are launching new programs left and right. Online schools are promising to turn you into a digital marketing expert in just a few months. Even some sketchy operations are getting into the game.

The good news is that there are real opportunities here. The bad news is that you need to be smart about which program you pick. A good program can launch your career. A bad one can waste years of your life and leave you in debt.

What Actually Makes a Digital Marketing Program Worth Your Time

Let's cut through the marketing fluff and talk about what really matters when you're looking at these programs.

They Teach Current Skills, Not Ancient History

Digital marketing changes fast. What worked five years ago might be completely useless today. The best programs know this. They update their courses regularly. They teach you how to use the tools that marketers actually use right now.

What should you be learning? Google Ads, Facebook advertising, email marketing platforms, website analytics, search engine optimization, and content marketing. You should get hands-on experience with real campaigns, not just read about them in textbooks.

If a program spends most of its time talking about traditional advertising or marketing theory from the 1980s, run away. You need practical skills that you can use immediately.

The Teachers Actually Work in Digital Marketing

This might sound obvious, but you'd be surprised how many programs are taught by people who haven't worked in marketing for years. Some professors got their jobs because they have fancy degrees, not because they know what's happening in the real world.

The best instructors are people who are actively working in digital marketing. They might run their own agencies, consult for companies, or work at marketing firms. These people know what skills employers actually want. They can tell you which strategies work and which ones are just hype.

Before you sign up for any program, research the instructors. Look them up on LinkedIn. See what they've been doing lately. If they've been in academia for twenty years and never worked at a real company, that's a red flag.

You Get to Work on Real Projects

Here's where many programs fall short. They give you fake case studies to work on. They ask you to write marketing plans for imaginary companies. This might be easier for the school, but it doesn't prepare you for the real world.

The best programs give you real work to do. Maybe you'll run advertising campaigns for local businesses. Perhaps you'll help nonprofits with their social media. Some programs even partner with companies to give students real client work.

This real-world experience does two things. First, it teaches you what it's actually like to do digital marketing. Second, it gives you portfolio pieces that you can show to employers. When you're looking for a job, being able to say "I increased this company's website traffic by 300%" is way better than saying "I got an A on my marketing theory exam."

They Have Connections to the Industry

Good programs don't exist in isolation. They have relationships with marketing agencies, tech companies, and other businesses that hire digital marketers. These connections can lead to internships, job opportunities, and networking chances.

How can you tell if a program has good industry connections? Look for guest speakers from real companies. Check if they offer internship programs. See if they host career fairs or networking events. Ask about their job placement rates and where their graduates end up working.

Programs that are just trying to make money off students won't invest in building these relationships. Programs that actually care about their students' success will work hard to connect them with potential employers.

Understanding the Different Types of Programs

Not all digital marketing master's programs are the same. Understanding the differences will help you pick the right one for your situation.

Specialized Digital Marketing Degrees

These programs focus entirely on digital marketing. Every class you take will be about some aspect of online marketing. You might study social media marketing, search engine optimization, email marketing, web analytics, and digital advertising.

The advantage of these programs is depth. You'll become an expert in digital marketing specifically. The downside is that your knowledge might be narrow. If you ever want to move into general management or other business roles, you might need additional education.

These programs usually take 12 to 24 months to complete. They're good for people who know they want to work in digital marketing and don't need a broader business education.

MBA Programs with Digital Marketing Concentrations

These are traditional MBA programs where you take general business courses for the first part, then focus on digital marketing in your final semesters. You'll learn about finance, operations, strategy, and leadership in addition to marketing.

The advantage here is flexibility. An MBA opens doors to many different career paths, not just marketing. The downside is that you'll spend less time on digital marketing specifics. You might graduate with good general business knowledge but feel behind on the latest marketing tools and techniques.

MBA programs usually take 18 to 36 months to complete. They're good for people who want to be executives someday or who aren't sure if they want to specialize in marketing.

Hybrid and Interdisciplinary Programs

A few schools offer a hybrid program which combines digital marketing with other disciplines, such as data analytics, user experience, e-commerce, etc. Some programs realize that digital marketing is often blended with several other disciplines.

For instance, you might enroll in a program that combines digital marketing with data analytics, which will help prepare you for jobs that require both knowledge of marketing and a high level of analytical skill.

Hybrid programs can be very useful to you if they align with your interests and career goals; however, ensure that the mix of disciplines makes sense and that employers value this combination of skills that you will be learning.

The Money Talk - What Are These Programs Costing You?

The cost of an online digital marketing master's program can run to approximately $15,000 - over $100,000, which is a wide range, and price does not equal quality!

What Makes Up the Cost?

There are a number of factors that determine what you will pay:

Reputation of the School - The more famous the university, the higher the cost, even for an online program.

Duration of the Program - Longer programs will cost more, but it is simple math that generates higher costs.

Technology / Resources - Some schools include expensive software subscription or provide access to advanced marketing technology resources.

Quality of the Faculty - Instructors who are prominent or have an industry profile typically will have higher cost per student.

Quality of Student Services - Career counseling, technical support, and other student services will be factored in the overall price.

Hidden Costs You Need to Consider

Don't just look at tuition. There are other expenses:

Books and materials - Though online programs often use digital resources, you might still need to buy textbooks or other materials.

Software subscriptions - Marketing tools can be expensive. Some programs include these costs, others don't.

Technology requirements - You might need to upgrade your computer or internet connection.

Lost income - If you study full-time, you'll lose income from work.

Funding Possibilities

Most accredited programs are eligible for federal financial assistance. Many employers also have tuition reimbursement programs for education related to current jobs. Some schools have payment plans or financial assistance programs that pertain specifically to digital marketing students.

Don't assume that you can't afford a program without looking into all of the options. But also, don't make the decision go into debt for a master's program when you are unsure about your future earning potential. Look to see if the additional income you expect to earn will justify the cost.

Calculating Your Return on Investment

Do a little homework and find out what digital marketing professionals are earning in your area. According to the Bureau of Labor Statistics, marketing managers earn a median salary of about 140,000 dollars, but this is going to vary widely both based on your location and your industry.

You may also want to think about the non-financial benefits that the program may bring (for example, better job security, enjoyable work, or opportunities for growth). These benefits are harder to quantify, but they can often account for a value that many people seek for long-term job satisfaction.

Getting Accepted Into a Program - What Schools Are Looking For

Most online digital marketing master's programs are not particularly selective. However, it helps to have an understanding of what admission committees are generally looking for so that you can tailor your application to stand out more relative to others.

Basic Elements

Almost every program requires:

A bachelor's degree from an accredited institution. You may or may not have to demonstrate a specific major in undergraduate studies.

A minimum grade point average (GPA) - Most programs will want to see a GPA of a 3.0 or above, although some schools are more lenient per their admission requirements.

Work experience - While not always required, this is usually preferred. If you have any experience at all with any marketing, sales, customer service, or any type of business work, that is considered relevant experience.

Personal statement - You will be required to indicate in the application how you came to the conclusion of studying digital marketing and what you hope to achieve in the future.

Letters of recommendation - Typically two to three letters from persons who can speak to your background, abilities, and potential.

Making Your Application Stand Out

Be specific about your goals - Don't just say digital marketing is a growing field. Explain what aspects interest you and what you want to accomplish.

Show relevant experience - Even if you haven't worked in marketing professionally, you might have relevant experience. Did you run social media for a club? Help a friend's business with their website? Manage email newsletters for a nonprofit? This all counts.

Get good recommendations - Letters from supervisors who can describe your work performance are more valuable than generic letters from professors who barely know you.

Demonstrate learning ability - If your undergraduate grades weren't great, show evidence that you can succeed in graduate school. Maybe you've taken professional development courses or earned industry certifications.

Preparing Before You Apply

If you're thinking about applying but haven't started yet, use this time to strengthen your background:

Take free online courses - Google, Facebook, and HubSpot all offer free digital marketing courses. These show your interest and give you basic knowledge.

Get some hands-on experience - Volunteer to help local businesses or nonprofits with their online marketing. Even small projects can provide valuable experience and portfolio pieces.

Start following industry news - Read marketing blogs, follow industry leaders on social media, and stay current with trends. This will help you write a more informed personal statement.

Build an online presence - Create a professional LinkedIn profile, start a blog, or develop a personal website. This shows you understand digital marketing basics.

What Your Online Learning Experience Will Actually Be Like

Online graduate school is different from traditional classroom education. Understanding what to expect will help you succeed.

Time Management Is Everything

Online programs require strong self-discipline. You won't have professors reminding you about assignments or classmates asking if you've started the project yet. You need to create your own structure and stick to it.

Most part-time programs expect 15-20 hours of work per week. Full-time programs can require 30-40 hours. This includes watching lectures, reading assignments, working on projects, participating in online discussions, and studying for exams.

Create a realistic schedule and stick to it. Many students underestimate how much time online courses require because the flexibility makes it seem easier than it actually is.

Technology Will Be Your Constant Companion

You'll be using lots of different platforms and tools:

Learning management systems for accessing course materials and submitting assignments.

Video conferencing software for live classes and group meetings.

Marketing tools like Google Analytics, Facebook Ads Manager, email marketing platforms, and design software.

Collaboration tools for group projects, since you'll be working with classmates you might never meet in person.

Make sure you have reliable internet and a computer that can handle all these applications running simultaneously. Have backup plans for technical problems, especially during important deadlines or live sessions.

Group Work Can Be Challenging

Even though you're studying online, most programs include group projects. Working with classmates across different time zones and with varying levels of technical skill can be frustrating.

But this challenge actually mirrors real-world remote work, which is common in digital marketing. Learning to collaborate effectively online is a valuable skill that will help in your career.

Use project management tools, communicate clearly and frequently, and be patient with classmates who might struggle with technology or have different working styles.

Building Relationships Takes Extra Effort

One of the biggest challenges of online education is networking and relationship building. You won't run into classmates in the hallway or grab coffee after class.

But relationships with classmates can be incredibly valuable for your career. They might become colleagues, business partners, or sources of job referrals. Make an effort to participate in online discussions, attend virtual networking events, and stay in touch with classmates after graduation.

Career Opportunities After Graduation

A digital marketing master's degree can open many doors, but you need realistic expectations about starting positions and career progression.

Entry-Level Jobs

Most graduates will begin in some sort of specialist role, even with a master's. Coordinator roles largely entail support roles for marketing campaigns to a certain extent:

Digital Marketing Coordinator (35,000-55,000)- Assistant for marketing campaigns and activities, content creation, managing social media accounts, and administrative duties.

Social Media Manager (40,000-60,000)- Responsible for the social media presence of the company by creating content, engaging with customers, and developing analyses of the success of social media efforts.

Email Marketing Specialist (38,000-58,000)- The role would be marketing email campaigns, maintaining a list of subscribers, testing emails and layouts, and measuring general effectiveness.

Paid Advertising Analyst (45,000-65,000)- Management of a company’s google ads, paid ads on Facebook and other channels, and paid advertising campaigns on other platforms with goal setting, and examining performance.

SEO Specialist (40,000-60,000)- Responsibility is to optimize websites and contents for search engines (SEO), including keyword research, examining results of website traffic, and making technical adjustments.

Note that these salaries vary significantly depending on location and applied industry; major cities may offer higher salaries as a result of increased living costs.

Moving into Mid-Level

When professionals have 2-4 years of experience the roles tend to shift from specialist roles into management suitable roles. These titles will include the following and may not be a strict hierarchy of positions:

Digital Marketing Manager, (65,000-95,000)- Plan, manage various marketing campaigns across many channels and activities, administer team of specialists, communication to senior leadership, develop strategy.

Performance Marketing Lead (70,000-100,000)- The role is to focus a campaign or campaigns to drive certain business results i.e. leads, sales, etc.

Marketing Automation Manager: (68,000-98,000)- manage complex multi-use automated marketing systems for mapping a customer journey and lead nurturing campaigns.

Content Marketing Manager (60,000-90,000)- develop established content strategy, manage content creation, and report and measure performance and outcomes of content.

Opportunities at Senior Level

The professionals with experience and a track record can achieve the following, up to and including Executive level:

Marketing Director (95,000-160,000)- Overall marketing strategic direction, managing a number of people in their teams, working with various senior executives, managing large budgets, and training managers.

Head of Growth (110,000-200,000)- In this role, they are usually focusing on growth or specific growth metrics through marketing and usually in technology or start up environments.

Chief marketing officer(150,000 +)- At this level the individual is the most senior in the company responsible for planning/ and overseeing all marketing activity and department, the overall brand strategy for marketing activities, and customer acquisition.

Alternative Career Paths

Digital marketing skills transfer to many other roles:

Product Marketing Manager - Working closely with product teams to launch new products and features.

Business Development Representative - Using digital marketing skills to find and qualify potential business partners or customers.

Marketing Consultant - Working independently or with consulting firms to help multiple companies with their marketing challenges.

Entrepreneur - Starting your own agency, e-commerce business, or other venture where marketing skills are crucial.

Choosing the Right Program for Your Specific Situation

Your current situation and career goals should drive your program choice.

If You're Already Working in Marketing

Look for programs that offer advanced specializations rather than basic introductions to digital marketing. Consider programs with strong alumni networks in your industry or geographic area.

Part-time programs often work better for marketing professionals because you can immediately apply what you're learning to your current job. This creates a valuable feedback loop between theory and practice.

Consider whether you want to specialize in a particular area (like data analytics or creative strategy) or develop broader leadership skills.

If You're Changing Careers

Career changers should prioritize programs with strong career services and extensive hands-on experience. Look for programs that help students build portfolios and provide networking opportunities with potential employers.

Consider whether you can afford to study full-time or need the flexibility of part-time study. Career changers often benefit from intensive programs that help them transition quickly, but this isn't always financially feasible.

Don't underestimate the value of internships or project-based learning that gives you real experience to put on your resume.

If You're Early in Your Career

Recent college graduates should consider broader programs that provide business context in addition to digital marketing specifics. MBA programs with marketing concentrations might provide more career flexibility.

Focus on programs with strong career placement services and active alumni networks. Entry-level job searches often rely heavily on networking and referrals.

Consider the geographic location of programs and their alumni networks. Some programs have strong reputations in specific regions or industries.

If You're an Entrepreneur

Entrepreneurs should focus on programs that emphasize practical skills over theoretical frameworks. Look for coursework in customer acquisition, conversion optimization, and marketing automation that you can immediately implement in your business.

Consider the time commitment carefully. Entrepreneurial ventures often require unpredictable time investments that can conflict with rigid academic schedules.

Some programs offer entrepreneurship tracks or opportunities to work on your own business as part of coursework.

Red Flags That Should Make You Avoid a Program

Some warning signs indicate programs that aren't worth your money:

Outdated Curriculum

If the program syllabus focuses heavily on traditional advertising methods or doesn't mention current digital platforms, be cautious. Digital marketing changes rapidly, and programs need to keep up.

Ask specifically about which tools and platforms you'll learn to use. If they can't give you a clear answer, or if they mention tools that are no longer widely used, that's a problem.

No Real Industry Connections

Programs that exist purely to make money from tuition don't invest in building relationships with employers. Look for programs that regularly host guest speakers from real companies, offer internship opportunities, or have strong job placement rates.

Ask about recent graduates and where they're working now. Good programs should be able to provide this information.

Poor Student Support

Online learning requires good support systems. Make sure the program offers technical support, academic advising, and career counseling. Ask current students about their experiences with getting help when they need it.

Unrealistic Promises

Be skeptical of programs that guarantee job placement or specific salary levels. While good programs help students succeed, they can't control the job market or individual student performance.

Also be wary of programs that promise to teach you everything you need to know in an unrealistically short time. Digital marketing mastery takes time and practice.

Lack of Accreditation

Only consider programs from accredited institutions. Accreditation affects your ability to get financial aid and ensures the program meets certain quality standards. Some employers also prefer or require degrees from accredited schools.

Making Your Final Decision

Once you've researched programs and narrowed down your options, use a systematic approach to make your final choice:

Create a Decision Framework

List the factors that matter most to you and assign weights to each:

• Cost and financial aid options
• Program length and schedule flexibility
• Faculty quality and industry experience
• Career services and job placement support
• Curriculum relevance and hands-on opportunities
• Alumni network strength
• School reputation and accreditation

Rate each program on these factors and see which one scores highest based on your priorities.

Attend Information Sessions

Most schools offer online information sessions where you can ask questions and get a feel for the program culture. Attend several to compare different approaches.

Prepare specific questions about curriculum, career outcomes, and student support. Generic information sessions that feel like sales pitches are red flags.

Talk to Current Students and Alumni

Reach out to current students and recent graduates through LinkedIn or program social media groups. Most people are happy to share honest feedback about their experiences.

Ask about workload, faculty responsiveness, career services effectiveness, and whether they would choose the same program again.

Consider Starting Options

Some programs offer part-time or accelerated options. Others have multiple start dates throughout the year. Choose timing that works with your current commitments and career goals.

Succeeding in Your Online Digital Marketing Program

Once you've chosen and been accepted into a program, preparation and strategy will determine your success:

Before You Start

Join student social media groups and start connecting with future classmates. Research your instructors and read some of their work or check out their professional backgrounds.

Start following digital marketing blogs, podcasts, and industry publications. This background knowledge will help you participate more effectively in class discussions.

Get familiar with basic marketing tools before classes begin. Many tools offer free trials or basic versions that you can practice with.

During Your Studies

Participate actively in online discussions and group projects. Passive learning doesn't work well in online environments.

Apply what you're learning to real situations whenever possible. If you have a job, volunteer work, or side projects, look for opportunities to practice new skills.

Build relationships with classmates and instructors. These connections can be valuable throughout your career.

Document your projects and achievements. Create portfolio pieces that demonstrate your skills to potential employers.

Time Management Strategies

Set up a dedicated workspace for studying. Having a consistent environment helps maintain focus and productivity.

Use calendar blocking to schedule specific times for coursework. Treat these appointments as seriously as you would work meetings.

Break large projects into smaller tasks with intermediate deadlines. This prevents procrastination and reduces stress.

Find study methods that work for your learning style. Some people prefer video lectures, others learn better from reading, and some need hands-on practice.

Building Your Career While You Study

Don't wait until graduation to start building your marketing career:

Gain Practical Experience

Look for internships, freelance projects, or volunteer opportunities that let you apply what you're learning. Even small projects can provide valuable experience and portfolio pieces.

Many nonprofits need help with digital marketing but can't afford professional services. Volunteering your skills helps them while giving you real-world experience.

Consider starting your own blog or website where you can practice SEO, content marketing, and analytics.

Earn Industry Certifications

While studying, pursue relevant industry certifications from Google, Facebook, HubSpot, and other platforms. These credentials supplement your degree and show current knowledge of specific tools.

Many certifications are free and can be completed in a few weeks. They're particularly valuable when you're competing for entry-level positions.

Build Your Professional Network

Engage with marketing conferences and meetup events that are held virtually. Many events offer discounts or free registration for students.

Utilize professional organizations, such as the American Marketing Association or an industry association, based on your passion.

Utilize your LinkedIn profile to remain active by posting compelling articles, making comments on trades in the industry, and connecting with professionals in your field.

Create a Portfolio

Make sure to keep track of everything you accomplish in your program. You will want examples of campaigns you created, reports you put together, and presentations you conducted.

Turn the better course projects that you did into professional case studies that highlight your process and results to solve problems.

Build a simple website or online portfolio to showcase your work for potential employers.

The Future of Digital Marketing and Education

Digital marketing is rapidly changing, and educational programming is rapidly lagging behind. Understanding these trends will help you find programs that are relevant:

Emerging Specializations

There are new and developing specializations in digital marketing:

Privacy-first marketing - Since initiatives or regulations such as GDPR and CCPA are changing how companies collect and utilize customers' data, specialists in privacy-first marketing can bring value and are needed more than ever.

Marketing automation and customer experience - Advanced automation tools require specialists who understand both technology and customer psychology.

Voice search optimization - As smart speakers become more common, optimizing for voice search requires different strategies than traditional SEO.

Influencer relationship management - What started as informal partnerships is becoming a professional specialty requiring negotiation, contract management, and campaign measurement skills.

Technology Integration

Artificial intelligence and machine learning are transforming digital marketing. The best programs are beginning to address these changes:

AI-powered advertising optimization - Platforms increasingly use machine learning to optimize ad placement and targeting automatically.

Predictive analytics - Advanced data analysis helps predict customer behavior and identify the most promising prospects.

Chatbots and conversational marketing - Automated customer service and sales tools require understanding of both technology and communication psychology.

Continued Industry Evolution

The digital marketing industry will keep changing in ways that affect education:

Platform consolidation - Major platforms continue acquiring smaller competitors, changing the competitive landscape.

Privacy regulations - New laws will continue changing how marketers can collect and use customer data.

Cross-channel attribution - Understanding customer journeys across multiple touchpoints becomes increasingly complex and important.

Programs that acknowledge these changes and help students develop adaptability skills will remain most valuable.

Long-Term Career Planning

Look beyond your first job out of school:

Skill Development

Plan your skills development over time:

Years 1-3: Master core platforms and tools, develop project management competences, and gain exposure with different kinds of campaigns

Years 4-7: Develop strategic capabilities, lead teams, and learn advanced analytics. Begin to think about focusing on certain industries or channels for your marketing practice.

Years 8+: Develop business development skills, executive communication skills, and strategic thinking capabilities appropriate for senior leadership positions.

Geographic and Industry Factors

Digital marketing salaries and opportunities vary widely by industry and geography:

Technology companies tend to pay more, however may require increased technologies effectively understand the utilization of those tools in the marketing context.

Healthcare and financial services provide plenty of opportunities; however, will require a solid understanding of what regulatory compliance means and how that impacts your marketing efforts.

E-commerce and retail offer a variety of opportunities as both industries rely on digital marketing strategies to be successful.

Remote work is popular in the digital marketing space, that may give you greater access to higher paying geographical markets, and pursue the opportunities without relocating.

Entrepreneurial Opportunities

Digital marketing skills transfer to entrepreneurship well:

Opening your own agency can be financially rewarding, and requires business development and client management skills, not just marketing skills.

E-commerce businesses leverage your digital marketing skills directly, but they also require other skills like product development and operations expertise to become successful.

Consulting offers flexibility and the potential for earnings, but also requires strong networking and business development abilities, and as such can take longer to see success.

Making the Investment Choice

In the end, pursuing an online digital marketing master's degree is a major investment in time, money, and energy.Most importantly, with the foundations laid politically and practically about completing your digital marketing master's degree, remember that decisions are best made with realistic expectations and specific goals:

When It Makes Sense

Consider a digital marketing master's degree when you:

Want to advance quickly in marketing roles

Are changing careers and have little to no formal qualification and want credible qualifications

Enjoy learning and have the wherewithal to commit

Will be working for yourself in a marketing-related capacity

Are transitioning from a failing industry and want the opportunity to develop new skills

When It Might Not

Think about these things and stop when you:

Already have a reasonable baseline level of skills and experience (even if they are incomplete and/or out of date) in digital marketing

Do not have time or money to commit

You are getting plenty of learning in your current role

You enjoy a hands-on pedagogy vs learning something in an academic sense

You are only interested in digital marketing because everyone says it is a paid well

Other Futures to Consider

You may want to look at futures that are similar to:

Professional certifications by professional organizations (e.g., Google, Facebook, HubSpot, etc.)

Bootcamps or very short term, intense programs in marketing

Self-study from the internet and even building practice projects

Finding mentors in the field who can help guide your craft

Finding entry-level marketing jobs that provide the opportunity to get trained while you serve

Conclusion

At the end of the day, an online digital marketing master's program provides both solid education and potential career advancement. In the end, success is in understanding how to find a good program for your unique situation and maximizing that experience.

Do your research, ask the hard questions, and be real with yourself about your motivations and situation. What (might be) the best program for someone else is not always (might not be) the best program for you.

Your education is just the start! Digital Marketing thinking requires ongoing and repetitive learning and adapting to certain environments changes continually created by technology, consumer preferences, and behavior. The most useful education will be when you are not only taught skills that can apply today, but how you continually learn about your career into the future.

If you do pursue an online digital marketing master's degree, find ways to commit to the experience, and get involved, build connections, and practice what you learn, and document your successes. In a perfect world, your ROI on your education will reward you many times over in an exciting and distinguished career path for digital marketing.

The digital economy is not stopping. There will be so many organizations who still need your educated and trained mind to help them connect, engage, and develop relationships with their customers and grow as organizations through the use of digital technology. The education you pursue in digital marketing will help those organizations fill that demand, while doing so hopefully building a career that is creative, analytical, makes an impact no matter how small, in the whole of the business ecosystem.

Take your time making a decision but do not allow yourself to be paralyzed by analysis and feel you cannot take the initial step. The best time to embark on an educational investment was yesterday! The second best time is today.